corporate photography

Corporate Photography: Get High-Quality With An Experienced and Passionate Photographer

corporate photography

This article on corporate photography first appeared in July 2018 and was updated December 2023.

Unlike its flashier and more well-known counterparts, corporate photography may be one of the less-known fields of photography. However, its power to affect the perceptions of people toward a brand may spell the difference between a loss and gain.

If you don’t have sufficient knowledge of corporate photography, do not worry. The task of achieving beautiful corporate images that effectively convey your brand’s message does not fall upon your shoulders. When it comes to corporate photography, what’s important is choosing a photographer who has experience and the right skill set. Once you’ve found a qualified corporate photographer, you can relax. Your professional photographer will direct the whole process of capturing your message through corporate photography.

Choosing a Corporate Photographer

Maybe you’re ready to leave your desk and look into photography websites for the right person to handle your corporate headshots and team photos. First, hold up. These are the things you need to know when screening photographers for the job:

1.  Extensive Corporate Photography Experience

Don’t settle for just any kind of experience. Your corporate photographer must have sufficient experience in working with companies for business headshots, corporate action shots, location portraits, and studio portraits. Just because someone is adept at handling a camera doesn’t mean that he or she can tackle the lighting problems, composition, and body poses for corporate photo shoots.

2.  Essential Pro Equipment

It has been written; the tools do not make an artist. While this is very much true, corporate photography requires professional studio and camera equipment to achieve a level of quality for your images. Look for a photographer who has a studio where you can shoot in-studio portraits for individual headshots if needed and has the appropriate portable equipment for location photo shoots.

3.  Good Interpersonal Skills

A photographer must have the ability to set his or her subjects at ease, especially when directing or staging headshots or in-action photo shoots. Remember that, in corporate photography, well-lit, professionally staged photographs are useless if the subjects are tense, their smiles are strained, or their eyes reflect discomfort. Your photographer must know how to engage you and your staff to be comfortable with the camera and keep the atmosphere of the photo shoot as light as possible.

4.  Post-processing Prowess

In the ever-expanding digital landscape of photography, the truth is that a good camera and good composition are not enough for competitive corporate photography. Your corporate photographer must have premium skills for post-processing, retouching, and enhancing images to maximize the quality and potential of your photos. The resulting photographs should be appropriate for print, website and mounting on walls – whatever the corporate client needs for promote their brand.

These qualities may seem too good to be true, but they are the ingredients of an excellent corporate photographer. When it comes to corporate photography, photos are a double-edged sword. Remember that bad images can cost you more in the long run. You want to convey the message of your brand and build trust with your intended audience. Corporate photos promote a company’s stellar employees and team spirit.

Anne Lord: Your Corporate Photographer

As a corporate photographer for over 20 years, Anne Lord has the professional equipment for in-studio or location corporate photo shoots. Her extensive portfolio can be viewed here. Many companies trust Anne with their corporate photographs. Her aim is to provide the best corporate photography to enhance the brand and messaging of her client. Send Anne an email or call to start the discussion about your company’s photo shoot.


6 Reasons to Update Your Professional Headshot

When it comes to making first impressions in our professional lives, there are many benefits to presenting yourself in a polished, positive way. Whether it is for LinkedIn or your company’s “About Us” page online, professional headshots are not just reserved for the entertainment industry. 

With many years of experience in professional headshot photography, Anne Lord, knows how to pose subjects to get the best angles that communicate the character and individual personality of each person involved, thus creating a great headshot for first impressions. 

As a long-time corporate photographer in and around the Washington D.C. area, Anne knows the best techniques to create lasting images that leave her clients satisfied and gives 6 reasons why you need a professional headshot. 

1) Demonstrates Professionalism

A quality headshot demonstrates your professionalism. Let’s be honest, a photo can speak volumes. A great photo of you can really convey your professionalism to potential employers and clients alike. This can show them you mean business!

2) Gives Insight

A quality headshot gives people an idea of who you are before they meet you. Other key players in your industry can learn a lot about you just from your professional headshot. Your images can show your personality while also demonstrating to those who see it that you are serious about what you do.

3) Keep It Current

A quality headshot is great, but it is better if it is current so that people can see what you look like. Keeping your professional business headshot up to date is important for when you do have business meetings. Especially in this time of working remotely, it really helps team members and potential clients to already know who they will be meeting or speaking with.

4) Helps Networking

Quality headshots can help with networking. Your headshot has the power to jog the memory of contacts met in passing and can help you more readily secure opportunities. Help them put a face with the name with a standout professional headshot.

5) Be The Standout

Be the standout in a pool of candidates with a headshot that demonstrates your personality and professionalism. Having a superior headshot can be the difference that makes you pop among other candidates on sites like LinkedIn. It is just one step further you can go to wow people. You take time to keep your resume, cover letter, and portfolio updated. So why not top it off with a fantastic headshot?

6) Showcase You! 

You can showcase your unique personality with headshots that are just the right amount of quirky. Your headshot doesn’t have to be super buttoned up. Depending on that industry you work in, or what the application of these images are being used for, you might be able to go for a more relaxed vibe for your headshots. These professional headshots represent an opportunity for you to inject a little life and fun into your professional profiles and/or team page of your company. Sometimes adding a little bit more of lifestyle photography can humanize you and your business by showing clients how personable you can be. It is a great way to showcase you (and your team)!

Choose Anne Lord to showcase your professionalism today!

If you would like high quality corporate headshots that will make you or your company stand out, browse through Anne’s Corporate Photography Portfolio. When you are ready to discuss what you have in mind, please call (703) 435-5292 or send an email to